Lending Club, the fastest growing peer-to-peer lending company in the United States, has launched a new version of their website today, featuring a brighter color scheme and a new red and navy logo.
Lending Club’s new website features much of the same content that its old website had, but emphasizes different areas. On the company’s new website, a new emphasis is placed on the investing side, which now takes up two-thirds of the website’s width in the critical “above the fold” space. The company now also features additional statistics on the page that rotate, such as “Lending Club investors have earned $6,152,098 in interest since inception.”
Lending Club now has a “featured borrower” on the homepage showing off a borrower that had successfully gotten a loan from Lending Club as a testimonial of sorts for borrowing a loan from Lending Club. The company also features positive comments and press coverage made by mainstream media outlets such as the Dallas Morning News, Fox Business, CNN and Forbes on its homepage.
“Our new look will better express our values (trustworthy, transparent, professional yet friendly and accessible) as well as Lending Club’s commitment to innovative financial services. Our concept is smart and simple, and our new site will reflect that,” said Lending Club Senior Director of Product Strategy Rob Garcia on a blog-post. He continued, “Our goal is to make it easier and more engaging for our members to get lower rates and earn better returns. The new site works harder to help investors better understand our concept, and the most creditworthy borrowers feel more confident in getting a loan at better terms than they would get from a traditional bank.”
