RFG Advisory LLC Lowers Holdings in Amazon.com, Inc. $AMZN

RFG Advisory LLC reduced its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 4.6% during the 3rd quarter, Holdings Channel.com reports. The institutional investor owned 116,486 shares of the e-commerce giant’s stock after selling 5,661 shares during the period. Amazon.com accounts for about 0.5% of RFG Advisory LLC’s investment portfolio, making the stock its 29th biggest holding. RFG Advisory LLC’s holdings in Amazon.com were worth $25,577,000 as of its most recent SEC filing.

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in AMZN. Fairway Wealth LLC grew its stake in Amazon.com by 113.2% during the 3rd quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock worth $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC purchased a new position in shares of Amazon.com in the 3rd quarter valued at about $27,000. Cooksen Wealth LLC grew its position in shares of Amazon.com by 23.5% during the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock worth $54,000 after buying an additional 47 shares in the last quarter. PayPay Securities Corp increased its stake in shares of Amazon.com by 62.3% during the third quarter. PayPay Securities Corp now owns 250 shares of the e-commerce giant’s stock worth $55,000 after buying an additional 96 shares during the period. Finally, Access Investment Management LLC acquired a new stake in Amazon.com in the second quarter valued at approximately $74,000. Hedge funds and other institutional investors own 72.20% of the company’s stock.

Amazon.com Price Performance

Shares of NASDAQ AMZN opened at $210.00 on Monday. The stock has a market cap of $2.25 trillion, a P/E ratio of 29.29, a P/E/G ratio of 1.57 and a beta of 1.40. Amazon.com, Inc. has a twelve month low of $161.38 and a twelve month high of $258.60. The stock has a 50 day moving average of $226.66 and a two-hundred day moving average of $227.78. The company has a current ratio of 1.05, a quick ratio of 0.88 and a debt-to-equity ratio of 0.16.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, February 5th. The e-commerce giant reported $1.95 EPS for the quarter, missing analysts’ consensus estimates of $1.97 by ($0.02). Amazon.com had a net margin of 10.83% and a return on equity of 21.87%. The business had revenue of $213.39 billion during the quarter, compared to analyst estimates of $211.02 billion. The business’s revenue was up 13.6% compared to the same quarter last year. During the same period in the previous year, the firm earned $1.86 earnings per share. On average, research analysts forecast that Amazon.com, Inc. will post 6.31 earnings per share for the current year.

Amazon.com News Summary

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon committed to invest up to $50 billion in OpenAI and deepen a strategic partnership that expands cloud & chip relationships — a major long‑term accelerator for AWS revenue and product differentiation. Amazon to invest $50 billion in OpenAI
• Positive Sentiment: The OpenAI tie includes tighter commercial integration (AWS as a key cloud partner and OpenAI buying Amazon-made AI chips), which supports higher‑margin cloud exposure and possible cross‑sell into Amazon consumer products and services. How Amazon’s massive stake in OpenAI could boost its AI and cloud businesses
• Positive Sentiment: Amazon is expanding data‑center capacity (announced $12B Louisiana investment) to support cloud growth and AI workloads — a direct investment in AWS scale that should underpin long‑term revenue. Amazon.com Data Center Push Continues with $12B Investment in Louisiana
• Positive Sentiment: Notable investors and funds (e.g., Stanley Druckenmiller, some ARK activity) have added to Amazon exposure this quarter, signaling continued institutional conviction in AMZN as an AI/cloud play. Druckenmiller buys Amazon
• Neutral Sentiment: Short‑interest reports in the feed are effectively zero (days‑to‑cover ~0) and appear non‑informative — no clear short squeeze signal from these data entries.
• Negative Sentiment: Market concerns about massive near‑term spending and capex — reports on a potential $200B capex surge and shrinking free cash flow expectations have pressured the stock and prompted investor caution. Will heavy capex spending weigh on Amazon’s AI ambitions?
• Negative Sentiment: Legal risk: a U.K. appeals court cleared the way for large collective suits from sellers/consumers alleging anticompetitive conduct (potentially ~£4bn), creating a headline legal overhang. Amazon refused permission to appeal go-ahead for UK lawsuits
• Negative Sentiment: Analyst / market signals: Evercore trimmed its price target (from $335 to $285), and there are reports of insider stock sales — both can weigh on sentiment even if strategic fundamentals remain intact. Evercore adjusts price target on Amazon Insider Selling: CEO sells $3.6M

Insider Buying and Selling

In other news, CEO Matthew S. Garman sold 17,751 shares of the company’s stock in a transaction dated Monday, February 23rd. The shares were sold at an average price of $205.22, for a total value of $3,642,860.22. Following the completion of the sale, the chief executive officer directly owned 9,405 shares of the company’s stock, valued at approximately $1,930,094.10. This represents a 65.37% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, VP Shelley Reynolds sold 2,695 shares of the firm’s stock in a transaction dated Monday, February 23rd. The stock was sold at an average price of $205.90, for a total value of $554,900.50. Following the transaction, the vice president directly owned 119,780 shares in the company, valued at approximately $24,662,702. This represents a 2.20% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 70,686 shares of company stock valued at $14,484,489 in the last quarter. Corporate insiders own 10.80% of the company’s stock.

Wall Street Analyst Weigh In

A number of brokerages have commented on AMZN. Jefferies Financial Group reissued a “buy” rating on shares of Amazon.com in a research report on Monday, February 2nd. Roth Mkm reissued a “buy” rating and issued a $295.00 target price (up from $270.00) on shares of Amazon.com in a report on Monday, January 26th. Cantor Fitzgerald set a $250.00 price target on Amazon.com and gave the stock an “overweight” rating in a report on Friday, February 6th. Daiwa Securities Group lowered their price objective on Amazon.com from $300.00 to $280.00 and set a “buy” rating for the company in a research report on Wednesday, February 11th. Finally, Evercore dropped their price objective on Amazon.com from $335.00 to $285.00 and set an “outperform” rating on the stock in a report on Friday. One investment analyst has rated the stock with a Strong Buy rating, fifty-three have given a Buy rating and four have assigned a Hold rating to the stock. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $287.29.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.